Rum with a tequila twist.

El Diablo is a college project for a package design class. The inspiration of El Diablo came from the background of rum and its association with the devil. The goal was to spark conversation and create a packaging system that felt elegant and modern, with subtle, cheeky details, such as the red X’s over the eyes and drawn in devil’s horns and tail.

College: Savannah College of Art & Design