Fjäril
Brand Identity / Package Design
Website Design / Social Media
2021
Fjäril Gin is a fictional, up-and-coming gin company based out of Colorado. Fjäril works with local farms and nurseries to create unique gin recipes out of natural ingredients. Their main gin features butterfly pea flower, which is how they got their name; Fjäril is Swedish for butterfly. This represents nature and their dedication to utilizing the most natural, organic, straight-from-mother-nature ingredients. Fjäril prides itself on sustainability and truly good ingredients.
Fjäril Gin values honesty, quality, respect, and natural ingredients. They showcase their commitment to these values in their products and packaging, as well as their promise to constantly support and cherish the environment. Fjäril Gin uses the best and most natural ingredients, and in doing so, supporting local farms.
Fjäril Gin’s vision is to remain true to their values while making and serving high-quality, delicious gin. They hope to grow a large following and be able to sell their gin nationwide. Their goal is to market what they stand for and become a trustworthy, sought-after gin company.
