This contemporary rebrand of Market Hospitality Group encompasses the strides they’ve taken in the restaurant scene through multiple touchpoints. Craft and quality is their main focus, serving as inspiration for the loose, hand-drawn wordmark and monogram. The lines in both marks represent MHG being a ‘house’ to its concepts, while the simple brand colors of a slight off-black and off-white allow for its concept’s identities to shine. The photo styling is moody, contemporary, and elegant, focusing on the quality and service of the food. Overall, the brand refresh elevates MHG’s identity to stronger align with their values and goals, while still remaining approachable to their current customer base. 

Studio: Box 8 Creative
Photography: Monique Sourinho